An enthusiastic and diligent digital marketer, graced with dependability, adaptability, and flexibility. Pursuing a career in marketing for creative industries, especially via social media and through putting forth engaging digital content on various channels to create an exciting, cohesive, and contemporary brand image.

Education:

American University, Kogod School of Business
  Degree: Bachelor of Science in Business Administration
Specialization: Marketing; Minor: Communication
GPA: 3.55/4.0
  Class of December 2013
  Dean’s Scholarship
  Leo M. Berstein & David I. Estrin Scholarship
  Dean’s List

Foundation for International Education
  London Business Internship Program
  Class of April 2013

Skills:

Computer
Microsoft Office
Abobe Illustrator and Photoshop
Social media
Facebook
Twitter
Instagram
Pinterest
Tumblr
Linkedin
Languages
Spanish
Chinese

Other Superpowers:

Always having room for dessert
Baking really good cookies
Stalking delicious food trucks
Amassing a hefty collection of concert tickets
Finding cool stuff at thrift stores
Canine portraiture
Frolicking in London
Butchering an English accent
Owning too many pairs of black shoes
Loving Thai food
Sushi making (I took a masterclass)
GETTING STUFF DONE

Wpromote
Account Manager (May 2016 - Present)
ACCOUNT Specialist (February 2016 - May 2016)
El Segundo, CA

Responsibilities:

  • Develop and execute online marketing campaigns for small to medium-sized businesses in order to build brand awareness and attract leads 
  • Manage over $20,000 in client account revenue, while being the top dog whisperer in our canine-friendly office
  • Plan and implement local and national search engine optimization campaigns through ongoing content strategy and link building
  • Structure and optimize paid search campaigns in Google Adwords
  • Run periodic reports using Raven Software, Authority Labs, and Google Data Studio to showcase campaign progress to clients
  • Communicate to clients regularly about status of running campaigns and consult on new strategies
  • Lead the department's SEO team to continue improving and adapting the company's SMB SEO offering and train and educate account managers on new industry strategies and tactics
  • Train new hires on the basics of local and national SEO

Bob Gold & Associates
Account Coordinator
REDONDO BEACH, CA
July 2015 - February 2016

Highlights:

  • Provide vital support for three different Account Executives, up to five accounts at a time, always meeting competing deadlines

Responsibilities:

  • Assist multiple Account Executives on various client accounts by monitoring media coverage, conducting media outreach, drafting campaign proposals and status reports, managing digital media, and drafting press releases all in an office two blocks from the beach

Baked by Yael
Digital Marketing Consultant
Redondo Beach, CA
February 2014 - APRIL 2016

Highlights:

  • Grew brand's online social following and engagement
  • Designed brand's digital announcement for flagship store's location
  • Designed storefront's coming soon sign and shipping material

Responsibilities:

  • Develop social media strategy and manage Baked by Yael's Facebook, Twitter, Instagram, and Pinterest profiles through creating weekly content calendars
  • Engage with online followers and influencers about treats and look at a lot of dessert pictures which is torturous for my sweet tooth
  • Design digital campaigns and promotions that are brand consistent and enhancing and follow developed digital marketing strategy while having way too many sweet cravings
  • Manage website through writing copy and organizing photos for each page to ensure site is up to date for friendly online experience with the brand for customers, wishing the cakepops on my computer screen were real
  • Design graphics for different marketing purposes and online visuals to accompany social media posts
  • Assist with marketing administration - inventory promotional materials, create spreadsheets for materials needed for product photo shoots, draft press releases, make plans for events, and talk about your cakepop cravings

ASM DAMAGE
INTERNATIONAL INTERN
LONDON, ENGLAND
MARCH 2013 - APRIL 2013

Responsibilities:

  • Conducted and recorded industry research for both the music and television departments to create spreadsheets of music venue information and potential work opportunities for clients
  • Created content for clients' bios on the company's website
  • Edited and managed existing site content for accuracy, credibility, and readability
  • Argued about who in the office actually has the accent 
  • Performed administrative tasks, such as answering the phone and monitoring emails
  • Learned the actual importance of football (*whispers* soccer) - HINT: It's really important

STROKES COUTURE
CREATOR, DESIGNER, AUTHOR, ADMINISTRATOR
REDONDO BEACH, CA
MARCH 2011 - FEBRUARY 2013

Highlights:

  • Blog has amassed 2,040 followers and continues to gain followers daily
  • Hundreds of international page visitors weekly
  • Positive feedback from readers

Responsibilities:

  • Created the music fashion blog
  • Managed all site content
  • Researched information and material for new posts
  • Created graphics and wrote copy for every post, teaching myself music writing, fashion writing, and how to write for specific audiences
  • Gained experience designing effective website layouts through work with coding and Photoshop
  • Designed elements and graphics for the site to create brand consistent aesthetics
  • Looked at way too many photos of guys in leather jackets, skinny jeans, and Converse sneakers
  • Managed messages received from the blog's thousands of followers
  • Monitored the site and its weekly hundreds of page views from fans around the world

Testimonials:

  • "This blog actually makes me crack up. The posts are so well-written and the jokes are so wonderfully and subtly inserted. Thank you for doing this!"
  • "I really love this blog, please never stop updating! :)"
  • "This blog was exactly what my life (and wardrobe) was missing :) Love it!"
  • "Thank you so much for this blog, it's amazing!!!! I never thought I'd find something as brilliant as this anywhere."
  • "I'm absolutely in love with this blog...And I really appreciate that it's a not a run-of-the-mill 'fashion pictures' blog...You have interesting insights. So yeah, keep it up, I'm a big new fan! :D"
  • "OH MY GOD I could scroll through this blog for hours, haha, VERY NICE!!!"

Saint Rocke
Summer intern
Hermosa Beach, CA
May 2012 - August 2012

Highlights:

  • Original concert photography used for digital branding and requested by performing musicians for documentary film and marketing purposes

Responsibilities:

  • Conducted outreach with local businesses and audiences to create a strong presence in the local live music scene for the Saint Rocke brand
  • Created relationships with potential marketing partners in the community, distributed promotional materials, and conducted promotional contests
  • Was excited about being able to keep old concert posters
  • Executed marketing efforts by distributing show posters and brochures and updating the venue's social media profiles with announcements of promotional events to foster engagement with followers
  • Received many requests for free concert tickets from friends
  • Photographed events for visual content to be used on social media profiles for a richer online experience for venue attendees
  • Filmed and edited promotional videos to be shown in house and sent out with the venue's weekly email newsletter
  • Lived my dream of having an all access pass at a concert

Testimonials:

  • "Bria is a hard working and dependable young lady. I knew when I gave her a task, it would be completed on time, and with amazing results."
  • "I gave her minimal instruction and she came up with unbelievable promotional material."
  • "She is a driven and motivated person, and she would be a tremendous addition to any team."