A Foray into Fashion
I personally believe fashion is an artful form of personal expression. As a reserved and sometimes introverted person, I express my true personality through my clothing choices, which include western boots with metallic leather details, sequined t-shirts, and denim jackets straight from the 80s. My other personal passions, including music, inspire my fashion choices.
I encapsulated my interest in the relationship between fashion and music in the blog I founded and managed: Strokes Couture. Writing and designing for this music fashion blog not only provided a fulfilling hobby, but it also taught me writing for specific audiences. Creating graphics for posts and the site taught me how to design brand consistent aesthetics and effective website layouts that kept readers engaged. I also learned online community management through interacting with the blog's mass of followers who visited the blog from all over the world and sent in messages.
This fashion blogging venture allowed me to share my personal style with like-minded music fans and researching bands’ fashion choices influenced my own clothing choices. I found myself always shopping at thrift stores and vintage shops, places you can find unique pieces.
As a new chapter is about to start in my life of moving to the San Francisco area, I would love to keep my passion for fashion alive through my career. Joining the Charlotte Russe team would also allow me to fuse the customer acquisition marketing skills I have developed at my current position at an online fashion retail brand with the digital marketing experience I have gained in an agency setting.
The Perfect Jacket + Shoes Combo
My favorite items of clothing are jackets and shoes. These two pieces of an outfit serve practical purposes, but they also have transformative qualities for a look. With the basis of the perfect outfit, you can take it in completely different directions with your choice of outerwear and footwear. Go sporty with a bomber jacket and sneakers. Go night out cool with a leather moto jacket and sequined booties.
This same concept applies to team building. Once you've built a foundation of core members, you can influence the team's dynamic and productiveness by adding members to serve as the shoes and jacket. With me, as either the biker jacket or patent leather boots, you'll get acquisition marketing experience within the fashion retail industry, digital marketing experience, including SEO, SEM, and content marketing, a positive attitude, and flexibility with a dash of velvet and sequins. The team will love its new look and new Associate Web Producer.
Style In The Details
It's the details that make an outfit shine. Here are the details of my experience:
My acquisition marketing manager position within the fashion industry has given me familiarity with striking a balance between creative conceptualization and data analysis to develop and execute digital acquisition strategy. This role has put me in the unique position of acting as liaison between the media team and other company departments to promote cross functionality in achieving acquisition goals through a combination of project management, report creation, A/B testing of landing pages and site functionalities, and media creative development.
My marketing agency position has not only developed my digital marketing expertise in both organic and paid media channels, but has also given me the opportunity to focus on content marketing and creation for websites and blogs and find a flow to manage multiple projects and work on various different account teams.
I see working as the Associate Web Producer at Charlotte Russe as a way to rejoin the fashion-loving community I engaged with when I was running my music fashion blog. I want to help others find their sense of style and flaunt it through their latest fashion finds.