Ariat International, Outdoor Apparel & Footwear BRand
Union City, CA


Associate Community Manager (Contract), June 2019 - Present

  • Coordinate responses to direct messages and public comments across Facebook, Twitter, and Instagram accounts, maintaining an 80% or higher rate of positive sentiment

  • Share customer and audience insight reporting cross functionally to better inform content strategy and business decisions

  • Process an average of 70 customer service inquiries per week that arise through social media communication, with the aim of increasing customer LTV


TechStyle Fashion Group, Online Fashion Retailer
El Segundo, CA


Acquisition Marketing Manager, June 2018 - Present

  • Led the design conceptualization of digital marketing campaigns and creative

  • Oversaw creation of digital marketing assets through delegating requests to graphic design team and ensuring timely delivery to campaign managers

  • Planned, conducted, and analyzed A/B testing of on-site content

  • Strategized and coordinated projects with product, tech, and development teams to improve website usability and functionality

  • Developed and communicated customer acquisition strategy to appropriate stakeholders


Wpromote, Digital marketing Agency
El Segundo, CA


account Manager, May 2016 - Present
Account Specialist, February 2016 - May 2016

  • Developed and executed online marketing campaigns for small to medium-sized businesses in order to build brand awareness and attract leads

  • Managed over $20,000 in client account revenue, while being the top dog whisperer in our canine-friendly office

  • Planned and implemented local and national search engine optimization campaigns through ongoing content strategy and technical development

  • Ran periodic reports using Google tools to showcase campaign progress to clients

  • Communicated to clients regularly about status of running campaigns and consult on new strategies

  • Led the department's SEO team to continue improving and adapting the company's SMB SEO service offering

  • Trained new hires on the basics of local and national SEO and educate account managers on new industry strategies and tactics

Bob Gold & associates, Public Relations Agency
REdondo Beach, CA


account Coordinator, July 2015 - February 2016

  • Provided vital support for three different Account Executives, up to five accounts at a time, always meeting competing deadlines

  • Monitored media coverage, conducted media outreach, drafted campaign proposals and status reports, managed digital media, and drafted press releases all in an office two blocks from the beach

Baked by Yael, Cakepoppery®
REdondo Beach, CA

Digital Marketing Consultant, February 2014 - April 2016

  • Grew brand's online social following and engagement

  • Designed marketing materials and brand assets for flagship store opening

  • Developed social media strategy and managed brand's Facebook, Twitter, Instagram, and Pinterest profiles through creating weekly content calendars

  • Engaged with online followers and influencers about mutual sweet tooth cravings

  • Managed website through writing copy and organizing online shop to ensure user friendliness

  • Designed graphics to accompany social media posts

  • Assisted with marketing administration - inventorying promotional materials, creating spreadsheets for materials needed for product photo shoots, drafting press releases, and making plans for events

ASM Damage, Entertainment Management Agency
London, England


International Intern, March 2013 - April 2013

  • Conducted and recorded industry research for both the music and television departments to create spreadsheets of music venue information and potential work opportunities for clients

  • Created and edited content for company's website

  • Argued about who in the office actually has the accent

  • Performed administrative tasks, such as answering the phone and monitoring emails

Strokes Couture, Music Fashion Blog
Redondo Beach, CA

Founder | Designer | Author | Administrator, March 2011 - February 2013

  • Created the music fashion blog, which has amassed over 2,000 followers

  • Managed all site content

  • Researched information and material for new posts

  • Created graphics and wrote copy for every post, teaching myself music writing, fashion writing, and how to write for specific audiences

  • Gained experience designing effective website layouts through work with coding and Adobe Photoshop

  • Designed elements and graphics for the site to create a consistent brand identity

  • Looked at way too many photos of leather jackets, skinny jeans, and Converse sneakers

  • Managed messages received from the blog's thousands of followers

  • Monitored the site and its weekly hundreds of page views from fans around the world

Saint Rocke, Live Music Venue
Hermosa Beach, CA


Summer Intern, May 2012 - August 2012

  • Conducted outreach with local businesses and audiences to create a strong presence in the local live music scene for the Saint Rocke brand

  • Created relationships with potential marketing partners in the community, distributed promotional materials, and conducted promotional contests

  • Executed marketing efforts by distributing show posters and brochures

  • Updated venue's social media profiles with announcements of promotional events to foster engagement with followers

  • Photographed events for visual content to be used on social media profiles

  • Filmed and edited promotional videos to be shown in house and sent out with the venue's weekly email newsletter

  • Lived my dream of having an all access pass at a concert






Always having room for dessert
Baking really good cookies
Amassing a hefty collection of concert tickets
Finding cool stuff at thrift stores
Canine portraiture
Butchering an English accent
Loving Thai food