Bria + Imperfect Produce
I very much enjoy baking. That may not seem super interesting, but the way I got into baking and how I bake now is where it gets interesting. My passion for baking began a few years ago when, ironically, I was working out twice a day and restricting what I ate to lose weight. Baking desserts was almost a way to curb my sugar cravings as I was able to channel energy and focus into making a recipe. I was then able to vicariously enjoy the end results by giving the baked goods to my friends and family. Since losing about 40 pounds over that year, I've become more mindful of what I eat, always trying to make my own food with the highest quality natural and organic ingredients so I know what exactly is going into my meals.
Since then, I’ve done more research into America’s food industry. I came across the alarming statistics about the waste of natural resources and environment-harming emissions related to our food systems. To do my part in minimizing my negative impact on the environment, I decided to lead a plant-based diet. In doing so, I continue to do a lot of my own cooking using organic whole foods and I buy produce every week for my meal prep.
A few months ago, I came across Imperfect Produce and thought the company’s mission was brilliant and admirable. While Imperfect Produce not only makes healthy eating and access to fresh produce easier and less expensive for everyone, it also supports the environment and local farmers in working to reduce food waste.
In my personal life, I have made changes in order to be more sustainably conscious and kinder to the environment and to do the same with my career would be exciting and fulfilling!
Why Imperfect Produce?
I want to join the Imperfect Produce team to further spread the beneficial impact that healthful and mindful living can have on everyone and the planet. To share my love for food, my knowledge of plant-based eating, and my passion for doing what we can to save our environment, all alongside like-minded individuals, would be a dream come true.
Being a part of Imperfect Produce would allow me, in the the short term, to begin producing high quality, high value work for a trailblazing company, so, in the long term, I can have a lasting positive impact on the success of a brand that not only provides for its core audiences, but also takes actionable steps towards caring about its communities and the environment.
My passion for food and seeking out the best quality in what I incorporate into my lifestyle paired with my marketing management experience makes me the imperfectly perfect fit for the Lifecycle Marketing Specialist position.
My current acquisition marketing manager role puts me in the unique position of acting as liaison among the media, brand, product, and tech development teams. I keep appropriate stakeholders informed on current acquisition campaign progress and performance, marketing test statuses and results, and business KPIs. I’m in the crosshairs of developing ad and landing page creative and analyzing data. Within the media team, I work with the graphic designers to assign creative requests and ensure advertising assets are delivered on time to campaign managers, all while conducting A/B tests of onsite content and functionalities.
My marketing agency position has not only developed my digital marketing expertise in both organic and paid media channels, but has also fine-tuned my ability to find a flow to manage multiple projects and work on various account teams, as well as helped me adapt my communication style to suit the needs of different stakeholders. While an account manager at this digital marketing agency, I volunteered to learn and test email marketing campaign management as my department was beginning to offer email marketing service to our clients.
Working at Imperfect Produce would allow me to be immersed in the environmentally-friendly lifestyle I strive to live every day and allow me to have the amazing opportunity to share my outlook on healthy and sustainable living with others through food, education, and action. And I’d be lucky enough to call it all my job!