I very much enjoy baking. That may not seem super interesting, but the way I got into baking and how I bake now is where it gets interesting. My passion for baking began a few years ago when, ironically, I was working out twice a day and being very mindful of what I ate in order to lose weight. Baking desserts was almost a way to curb my sugar cravings as I was able to channel energy and focus into making a recipe. I was then able to vicariously enjoy the end results by giving the baked goods to my friends and family, satisfying and delighting those who received my boxes of cookies or trays of brownies.
Since losing about 40 pounds over that year, I have become more mindful of what I eat, always trying to make my own food with the highest quality natural and organic ingredients so I know what exactly is going into my meals. I have also done more research into America’s food industry and other avenues of mindful living and decided to lead a vegan diet almost three years ago. Cooking vegan meals and making delicious vegan snacks and desserts isn’t a chore for me — it’s more of a fun exploratory venture I like to pursue on the weekends, alongside my other favorite activities which include hiking, traveling to national parks, camping, backpacking, and rock climbing.
My baking habit has continued, switching gears to create delectable vegan desserts and portable snacks and meals to serve as fuel and recovery on the trails, at the campsite, and on road trips. I have nothing against store-bought products, as long as they are made with quality, real food ingredients and taste delicious!
I discovered Square Organics one day when I was in need of a snack while at the office of my pervious job. I wandered to the vending machine, skipped over the processed foods and happened upon a newcomer to the vending machine lineup: Square Organics Almond Spice bars. I’ve been a fan ever since!
Why Square Organics?
I want to join the Square Organics team to further spread delicious and healthful foods to everyone, especially those who have dietary restrictions and preferences. To share my love for food, my knowledge of clean vegan eating, and my passion for sweets as my career, alongside like-minded individuals, would be a dream come true.
Being a part of Square Organics would allow me to, in the the short term, produce high quality, high value work for a trailblazing company, so, in the long term, I can have a lasting positive impact on the success of a brand that not only provides for its core audiences, but also takes actionable steps towards caring about its communities.
My passion for food and seeking out the best quality in what I incorporate into my lifestyle paired with my account and marketing management experience makes me the organic fit for the Digital Marketing Coordinator role at Square Organics.
During my time as a digital marketing consultant, I assisted a baked goods company with various marketing tasks from crafting social media posts, including creating the visual assets, to drafting email marketing sends and maintaining the ecommerce store.
In my current acquisition marketing manager role, I’m in the crosshairs of developing ad creative and learning from data analysis. Within the media team, I oversee the development of ad creative for various online marketing channels by conceptualizing ads and working with the graphic design team to assign creative requests and ensure advertising assets are delivered on time to campaign managers, all while conducting and analyzing A/B tests of landing pages.
I not only have in-house marketing experience, but I have also worked on the agency side, managing SEO and paid media campaigns for clients in various industries.
Additionally, my blogging hobby wasn't just something fun to do - it also taught me valuable writing skills to reach specific audiences as well as act as an editor and graphic designer.
Working at Square Organics would allow me to be immersed in the health-conscious and delicious-loving lifestyle I strive to live every day and allow me to have the amazing opportunity to share my outlook on healthy living with others through food, education, and action. And I’d be lucking enough to call it my job!